For MKTG 1102 (Marketing) we did a case study revolving around Research in Motion’s Blackberry smartphone. Our team’s objective was to create a strategy to increase market share of the Blackberry by appealing to both business and casual everyday users. It involved analysing the target market, creating alternative products, and choosing the best strategy to implement. Our team presented our strategy to the class in a professional manner with the aid of PowerPoint. There are a couple screenshots of the presentation below.
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