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The Project
Our management class was divided into two student companies, ours being Ace Inc. As student companies we were required provide an analysis and comparison of the structure, organization, goals, plans, SWOT, target markets, corporate social responsibility, and strategies of two Vancouver-based companies.
The Companies
We chose BluBird and the Oakridge 41st location of Aritiza. Both companies target similar markets as they sell high-end women’s clothing and accessories. Artizia is the more established of the two companies, but BluBird provides an exceptional level of service to its customers.
Gathering Information
To gather information we were required to both interview managers and gather second hand research through the library’s extensive databases.
Outcome
This project provided me with an opportunity to gain experience working in large groups (14 people) with a mechanistic structure. Each student was given a role within the company (I was a researcher and writer) and through this we managed to practice new and valuable team-work skills allowing us to excell in the completion of this project.
The Video
A requirement for the project was creating a short film to very briefly introduce which companies we would be researching.
