Logos, we’ve all seen them, they’re everywhere! Every company has, or should have, a logo. They don’t have to be big, they don’t have to be flashy, but they do have to be unique to that company.
A logo in most times speaks for the brand. You see a logo, you think of a brand. A logo doesn’t need to have the company’s name, though most times it does help to grab consumer’s attention and make it known that that product is theirs.
Logos need to be simple and clear to attract attention. Too much added stuff takes away from the product that the logo is on and suffocates the brand. Also for social media sites where images are small, simple is best. Logos need strong vibrant colors to atract attention and stand out from the crowd!
Quick, first thing that comes to your mind when you think of the colors red and white?! If you said Coca-Cola you wouldn’t be alone. Coca-Cola has created one of the world’s most recognizable brands. It is so influential of a brand that Santa Claus himself had his suit changed from green to that of red and white, to match the Coca-Cola brand!
Brand’s are living and breathing things. They are born and grow from young to mature and die after time if they cannot survive. It is said that most brand’s have a chair in boardrooms and are talked about as real as you and me. A company’s entire business can be supported by their brand, if the brand fails then so do they.
Many things go into creating a brand. Color, font, style are some of the many considerations that are discussed. A brand represents that business, that product, that company. Who their brand is defines them. What their brand stands for shows the world what they stand for. The brand speaks for the business.
Individuals, as well as Corporations, have a brand. Personal branding is becoming much more important in today’s technologically advanced world. Who you are online can depict what job you get. Many businesses these days do a search for their potential employees long before they hire them. They like to get a feel for that individual before they offer them a high paying position, creating a sense of security for the business.
Have you ever done a search on yourself? Do it. What does your brand say about you?
Moving from the Industrial Age into this Information Age it seems odd nowadays for a business to not have some sort of web presence. Being online means having the ability to connect with those around the world with just the click of a mouse. Technology has opened many doors for businesses and its up to those businesses to use the technology that’s available to them.
Online a business can be much more than what they already are. Some businesses has a strict online presence, meaning that they do not have a physical store presence and do all their business online. This can be dangerous as I believe that a combination of both online presence and physical store presence is integral. Call me old school but when I have a problem with something I like to take it into someone and have them look at it with me. I like that personal approach that some businesses have lost somewhere along the way.
With technology we rely on our computers and our smart phones, and our w.p.m. is an asset when finding a decent job in today’s economy. This was unheard of 20 years ago and yet is common lingo today. I admit that I am addicted to my smart phone. Like many others I find an overwhelming need to stay connected to everyone at all times, even if they have no idea who I am… I wonder who’s following me? Gives the term stalker a whole other meaning…
My online presence is important to me as much as any businesses’ online presence should be. The need to connect with their target audience, the need to reach out to them and offer their product and service to those that require it. This is technology! No longer do we need to physically grab ahold of someone, we can do it online! The future? Of course it is! But how and to what extent is up to the business owner. They should be in control of their online presence and know that they have the ability to change when needed. After all, too much online is scary, right?
