Jun 25 2010
The toughest and biggest project of Business Marketing 161 was to create a full blown strategic marketing plan for an existing company or a start-up company. In our first class, we were divided into separate teams and we were given the opportunity to choose our company in which we would create the marketing plan for.
The common challenges to this project was:
- Staying organized
- Maintaining excellent communication between group members
- Having all six members of the team being productive
- Making the plan as realistic and detailed as much as possible
- Presenting the marketing plan in a concise and professional fashion
I originally came up with our marketing consulting team name: Fresh Concepts.
It was a good experience to work with a team creating a realistic marketing plan for an actual company opening its doors in Gastown soon.