Social marketing is becoming increasingly prevailing. It’s free, easy, and very effective. Below are some reasons to get on board with Social Media Marketing:
1. The spider-web effect. When someone reads something you say and finds it interesting it is very likely they will “Re-post” or “share” your message with their friends. You can take a marketing campaign to great distances. From the moment you post something, it may be weeks before it has finished circulating!
2. Search engine visibility. There are more and more factors arising every day that give your website better visibility on the web. A big factor is having your own business account with these big Social Media sites. The link from these sites to yours tells Google and search engines that you’re in the “loop” and they will prioritize your website over others because of this.
3. Connect with people. Social marketing puts you in the conversation. Help customers solve problems by offering your solution at a personal level. Ease in communication has created more competition for companies, and more alternatives for customers. This is good, and if you’ re not in the “loop,” can be bad. Very important to be in the conversation before the other guy.