Over the past year Earls on Top that located on Robson St. has noticed a decline in gross sales. The amount of traffic into the restaurant has slowed and the average customer cheque is lower than previous years. The General Manager, Dario Gianna, would like to know if this decline is due to an internal problem or an external issue in order to modify their strategic plan for future development.
Our Marketing Research group, SometimesY, decided to use three different marketing research tactics to determine the cause of the decrease in sales. We utilized observation studies, online surveys, and secondary research. The purpose is do determine if it is an internal or external issue causing a decrease in traffic and gross sales.