Below is a screenshot of my PowerPoint presentation on the rise of the consumer demographic called “The PANK’s”. PANK is an acronym for “Professional Aunt, No Kids” – or a segment of older, professional women who have focused on their careers but don’t have children of their own. These women still love children, however, and spend time with their neices, nephews and children of their friends.
My presentation, which was held in my Business Comm. class, focused on how this group of women is gradually increasing and what some entrepreneurs are doing to capture their attention (and their money).