Posts tagged: Marketing
In Marketing 1102, we were asked to do a case study on a fictional wall coverings manufacturer called Canty International. The general idea of the study was to design a pricing strategy for a new product which they created specifically for a large-scale hotel chain, but with the intent of continuing to offer the product to other customers afterwards. Above is an image of the cover page, and at the bottom of this post is a link which allows you to download the case study. Keep in mind that this is only the second case study we have done, so we are still learning, but we feel that we are on the right track!