In May 2010 the DRM program condenses two full course loads into one month. Strategic Management and Entrepreneurship were the classes split into blocks of two weeks each, 9-5 everyday plus still having to do all of our course work and home work in two weeks. It is a lot of writing! The class was divided into groups. Myself and my partners decided upon a business that performed slow food tours to Pemberton and the Sunshine Coast. The idea of slow food is that well it isn’t fast! Slow food is sustainably grown organics found at the source (farms) and our theoretical tours took our food and wine connoisseurs straight to this source.
The Technical Feasibility Study was the first stage in our business plan that basically measured our potential market and provided research on what our target market looked like. It was a lot of work and a lot of learning. The end result was that the red seal chef in our group who’s product idea this really was has a functional business plan. In the future lets hope she puts it to use!
I included this assignment in my portfolio because I am proud of the sheer volume of research that was required to make it as close to a realistic study as possible. In the future I know that I will be able to work under tight deadlines from experiences such as this.