Marketing Case Study : RIM vs Apple
Monday, November 9th, 2009In Marketing class, my group and I did our first actual case study. It was all about RIM’s Blackberrys’ and Apple’s iPhone. I learned a lot about the mobile phone industry from this case study, and we did a good job completing this assignment!
I have attached the PDF: Marketing Case Study – RIM vs Apple and the File: Marketing Case Study – RIM vs Apple so you can see the full case study.
There is a lot of very interesting facts about the mobile industry. Keep up the good work.