Monday, November 9th, 2009
In Marketing class, my group and I did our first actual case study. It was all about RIM’s Blackberrys’ and Apple’s iPhone. I learned a lot about the mobile phone industry from this case study, and we did a good job completing this assignment! I have attached the PDF: Marketing Case Study – RIM vs [...]
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Monday, November 9th, 2009
Our second case study was fictional, and was all about “Canty International,” which is a producer of wall systems and coverings. Our main task in this case study was to figure out pricing for a new product that Canty was going to introduce into the market. So you can see the full version of the [...]
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