Marketing Entrance Strategies
For Anne Watson‘s International Marketing class in the Summer semester, My team and I prepared a project on bringing the Tata Nano to another market. We chose to bring the Tata Nano to Mexico. We chose Mexico because we felt that this market had a need for a ‘peoples car’, the same way that India did. In the project we chose to rename the vehicle the Poco to better represent the car in the Spanish-speaking culture of Mexico. We prepared the project based on a Hierarchical mode using Sales and Production Subsidiaries; where by R & D would remain in the home country and Manufacturing, Marketing and Sales would take place in the host country. This was one of my favorite projects and we did very well on it. Below are the power point and report.