Merry Christmas from Ride Snowboards!
Below that is another example of a window display that I created. This time for the Boardroom‘s North Vancouver location. The purpose of this window display was simply brand awareness. I cut 5′ tall letters out of insulating Styrofoam with my friend TQ. The rest of the window was created using Christmas decorations including lights, fabric, stockings, and a tree with Ride Snowbords, Boots, and Bindings underneath. The window is about 6′ tall and over 20′ long. It is located on the second floor of the building at Lonsdale and 22nd St. It is just a few blocks from the highway exit and has huge drive by traffic. I never counted or prepared an estimate about the number of impressions this window would provide in a day, but it is a lot.
Big windows, in the right place, with the right message will have a big impact.