Posts Tagged Ride Snowboards
Below that is another example of a window display that I created. This time for the Boardroom‘s North Vancouver location. The purpose of this window display was simply brand awareness. I cut 5′ tall letters out of insulating Styrofoam with my friend TQ. The rest of the window was created using Christmas decorations including lights, fabric, stockings, and a tree with Ride Snowbords, Boots, and Bindings underneath. The window is about 6′ tall and over 20′ long. It is located on the second floor of the building at Lonsdale and 22nd St. It is just a few blocks from the highway exit and has huge drive by traffic. I never counted or prepared an estimate about the number of impressions this window would provide in a day, but it is a lot.
One of my responsibilities in my current position as Sales Rep for Ride Snowboard is retail window displays. These are used as Point of Purchase (or near to) advertising. They can increase Brand Awareness or increase awareness about a new product. Because the windows are on the store front of retail stores catering to the end consumer of my products the messages land on the target market. Below are some of the window displays that I have created.
I created the first window for Pacific Boarder on West 4th in Vancouver BC. The window was created to increase awareness about a new innovative binding, called ContraBand, that we introduced in the Fall of 2008. The product was included in the display as were crates which were stenciled with the ContraBand logo and read ‘Coming Soon’ to create a buzz about the release of the new product. An over sized image of an ad copy printed on vinyl was also used.
I have prepared this e-Portfolio to showcase some of the work that I have prepared over the past few years, both academic and professional. I am a BBA student at Capilano University with an expected completion of June 2010. On the way to my degree I have achieved an Advanced Diploma in Marketing. I am currently working as Sales Representative for Ride Snowboards in British Columbia. To broaden my experience in business, sales and marketing I recently started an internship with the sales team at the Shangri-La Hotel. My career goals include becoming a marketing manager for an action sports brand and working for a boutique marketing/advertising firm. To contact me, feel free to click on my Contact page and fill in the form there.