MKGT 1102 Blackberry vs Apple

During the first term at BCIT, in the Marketing class, our group had to develop few Marketing plans. The Marketing plan was always of a different nature. We would be presented with real life situations in different firms. What we had to do was finding and developing the best possible marketing plan for a specific situation. One of these projects was the Blackberry vs. Apple Marketing strategy displayed below.
Please for review, click on the file below:
Tags: Marketing
