This past summer, a former teacher, Carolyn Stern, asked me, and a few other fellow students, if we would be interested in gaining some real industry experience in marketing, advertising and event planning. Me, being an eager beaver, said Yes!
The Problem: The Lonsdale Quay Market, which is located at the foot of Lonsdale Avenue in North Vancouver, is a 2 story building which has a fresh food market on the bottom floor and wide variety of retail stores on the top floor.
The mission: Bring public awareness and increase revenue for the Retail level of the Lonsdale Quay Market.
The Plan: My team and I wrote up a proposal and presented our ideas to the marketing department of The Quay. Our idea was to organize a daylong event, on the second floor of The Quay, which would include everything from live bands, food sampling, kid’s games and raffles/prize draws. Our goal was to bring attenton to the Lonsdale Quay’s Retail level, and make the public aware of the great stores The Quay offers. Click here to see our proposal, concept report
The marketing team loved our idea and we were given a budget, a date and a guideline of requirements and standards. Other than that, we were given free range to do what we wanted and The Spring Spree Jamboree was born. We all pooled our resources and secured the following:
• help from a graphic designer to make our promotional material
• sponsorship from local businesses for extra money and prizes
• 6 bands/performers to play throughout the day
• help from all the stores (upper and lower level) in promotion, ideas for activities and food and product sampling.
• sponsorship from the North Shore news to print our ad and press release in the newspaper
We had less than a month to plan the event, and our inexperience made that time feel even shorter. Our team definitely had some roadblocks but with the help of the marketing department and our teacher The Spring Spree Jamboree was a great success. I learned a huge amount about the great deal of work that goes into planning successful events and loved every minute of it! Click here to see the Reference Letter that the Marketing department kindly wrote for me.
Pictures from the Event
Sarah handing out food samples to guests
Lonsdale Quay- Retail level
Store display by, Flying Fish international gifts