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Author Archives: asalvador13
Destination Branding
In this project that was completed for my Community Development course, we did a destination brand assessment. The country that I chose was Cuba, and their Cuba Autentica campaign. Please view this project here.
Hello & Welcome
Welcome to my e-Portfolio! My name is Ashley Salvador, and I am a graduate of the Marketing Management program specializing in Tourism at the British Columbia Institute of Technology. This e-Portfolio is designed to showcase some of the work that I … Continue reading
Market Research
In Market Research class, our project was to complete a full analysis of a problem of our choosing. My group, Dream Research & Consulting, decided to research the effect of the internet and online booking agents on traditional travel agents. This class … Continue reading
Posted in School Projects
Tagged Excel, Market Research, Qualitative, Quantitative, Secondary, survey, travel, Travel Agent, XLDA
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FAM Trip
This group project was to plan and execute a familiarization trip for Vancouver. The project included researching venues, transportation, partner selection, and a detailed budget for the event. Please click here to view.
Event Management
In this class our assignment was to create a luxury event proposal of our choice. We were to develop a budget, logistics, sample menus and invitations, as well as many other aspects of the event. This project achieved a grade … Continue reading
Posted in School Projects
Tagged event management, logistics, luxury, powerpoint, proposal
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Hotel Sales Blitz
This is a sample of a Sales Blitz that I created for my Hotel Sales & Marketing class. The assignment was to create a sustainable hotel in Whistler, British Columbia complete with CSR and then create a fully integrated sales … Continue reading
Finance Reports
For finance reports, our class was assigned an individual project which required a precisely timed 5 minute oral presentation. I chose to sell the Snuggie to my peers, who graded my presentation. I received 90% on this assignment. Please click … Continue reading
Business Communications Company Profile
For Business Communications our assignment was to profile a publicly traded company of our choice. The report included financials, ratio analysis, a company profile complete with CSR, as well as other company information. Coach Corporate Report
PowerPoint Commercial
In Business Systems, we were assigned a team project to create a promotional advertisement about why we chose BCIT. Below is the PowerPoint presentation that my group made. We later converted the PowerPoint to a YouTube video. The tools that … Continue reading
Posted in School Projects
Tagged Ashley, BCIT, financial management, genie, powerpoint, team
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Blackberry Marketing Plan
In Marketing, as a team we created a Marketing Plan for a well-known company. My team chose Blackberry and I am very proud of the final product. Our marketing report included a situational analysis, a marketing objective, a SWOT matrix, … Continue reading
Excel Business Model
In Business Systems, I created an advanced model to show how different numbers can influence the overall revenues of a company. I was given basic numbers to input and then had to do all of the Excel calculations. Please click … Continue reading
Business Systems Lab Assignment
As an individual project in Business Systems class, we had to create a newsletter that promoted our skills, instead of a resume. It showcases my ability to do different functions in Microsoft Word including creating columns, drop cap, page layouts … Continue reading