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Tag Archives: Apple
COMM 2200 Team Assignment
For our Business Communications 2 course, we had to further expand on our research done for our Finance Reports presentation. My team chose the public company, Apple Inc, as it has a strong brand image among college and university students. … Continue reading
Marketing Case Study 1
For our first case study we explored the on going rivalry of Apple’s iPhone and RIM’s Blackberry. With most of RIM’s customers being of the professional nature, we tried to produce a solution for them to break into the mainstream … Continue reading
RIM Vs Apple
For our marketing class, we had to do a case discussing Research in Motion’s plan to move into the consumer market ahead of Apple’s iphone and new itouch. Overall I learned alot about the smart phone market and how much … Continue reading
Apple Inc
For a BSYS1000 assignment we were to put together an e-book on any internet topic provided with the information on the topic found on Wikipedia. The topic that we have chose is Apple Inc. The e-book contains information about Apple … Continue reading
MKTG 1102 – RIM vs. Apple Case Study
For our first case study in my Marketing class we were assigned as a team to produce and present a full case study on Research in Motion’s Blackberry. This case study was mainly focused on the potential and future of … Continue reading
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Tagged Apple, Blackberry, case-study, Marketing, Sarah Henderson
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RIM Case Study
The first case study we tackled in our Marketing class was about RIM’s Blackberry Storm. With Apple’s iPhone being its main competitor, RIM had to devise a strategy to compete with the world’s biggest and most successful smartphone producer. Our … Continue reading
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Tagged Apple, Blackberry, competition, iPhone, Marketing, north america, RIM, smartphones
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Marketing presentation: Apple Vs. RIM
In marketing class, My team and I presented a marketing case study about how RIM (Blackberry’s Research in Motion) can overcome objectives and beat its competitor – mainly Apple. This included extensive research of both competitors and some very unique … Continue reading
Case Study 1
Here’s our team’s case study on RIM Vs APPLE based on the product strategy of the marketing mix. We did research on problem identification, key findings, target market, SWOT, alternate solution, solution and implementation plan. Case Study 1
Posted in case-study
Tagged Apple, Blackberry, case-study, Marketing Management, MKTG 1102, RIM
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RIM and the iPhone
The first case study we did for our Marketing Class involved doing a case study of how Research in Motion should position their new BlackBerry in response to the iPhone. My part of the analysis was to perform a SWOT … Continue reading
Marketing Project
In our Marketing course we had to write a report comparing two companies: RIM, and Apple. We had to compare the Blackerry against the iPhone based on functionality, practicality, looks, and price. We also had to write a SWOT analysis … Continue reading
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Tagged Apple, Blackberry, iPhone, Marketing, RIM, SWOT, Team Zebra
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Marketing Case Study : RIM vs Apple
In Marketing class, my group and I did our first actual case study. It was all about RIM’s Blackberrys’ and Apple’s iPhone. I learned a lot about the mobile phone industry from this case study, and we did a good … Continue reading
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Tagged Apple, BCIT, business, case-study, Marketing, Presentation, research, RIM
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Case Study 1
One of our projects in MKTG 1102 was to write up a case study regarding Apple vs. RIM and RIM’s marketing strategy. We were to identify aspects such as the target market, problem, and alternative solutions. To read the full … Continue reading
MKTG 1102 – RIM vs. Apple Case Study
This is the first case study we did for our markting course MKTG 1100. In this case, we analyzed the market competition for Blackberry. And We tried to find an appropriate marketing strategy for RIM to donate more Smartphone market. Marketing Case1 – … Continue reading
Blackberry Vs. Iphone
In Marketing we looked in to a popular case about Apple taking market share away from the Blackberry. We came up in an innovative solution to expand the breadth of RIM and create a new product that will dominate the … Continue reading
Marketing Case Study: RIM vs. Apple
Here is my team’s Case Study for RIM from our Marketing class. We did pretty well on it and we are all happy with the outcome. There are certain ways to layout a proper case study and here are some … Continue reading
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Tagged Apple, Blackberry, case-study, iPhone, layout, Marketing, RIM
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1st MKGT Case Study – Apple V.S. RIM
RIM-vs.-Apple-Case-Study1 This is our team’s 1st Case Study for Marketing class. We researched Apple’s market and RIM (Black Berry)’s market, then we made suggestions for RIM how to expend their market.