Tag Archives: Blackberry

Marketing Case Study Presentation

RIM VS. APPLE CASE STUDY In this case study our group was presenting the difference on what phone is leading in brand domaninance. We came up with an solution that Apple right now is focusing on consumer the age between … Continue reading

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Marketing Case Study 1

For our first case study we explored the on going rivalry of Apple’s iPhone and RIM’s Blackberry. With most of RIM’s customers being of the professional nature, we tried to produce a solution for them to break into the mainstream … Continue reading

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Blackberry case MARKETING PLAN

I created a marketing plan with my team as a project for my Marketing course .ilearn  a lot about preparing a marketing plan for  a company. our team also had to present in front of the class using a PowerPoint presentation . … Continue reading

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Marketing Case Study-BlackBerry

In my first year marketing class, my team was assigned a case study based on RIM’s BlackBerry. Our focus centered on how to combat the rising competition that BlackBerry faces as an innovative smart-phone. Through extensive research, my team contemplated … Continue reading

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Research In Motion (RIM) & Canty International Case Studies

For my Marketing class we are required to do four projects over the course of the term which require much research and in-depth analysis. Each of the projects focus on one of the four P’s  of the marketing mix. Here … Continue reading

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My Latest Obsession

Lately I’ve been obsessing over the new Blackberry 9700. Details about the phone can be found here. I’m planning on buying this phone in the near future, when I have enough money. So … GIVE ME A JOB PLEASE!

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R.I.M. Case Study.

The blackberry. An essential tool for many business executives worldwide. Our job, as Team SCYFAH, was to determine a strategy for R.I.M. to expand their sales and keep up with an ever expanding smartphone market.

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Blackberry Case Study

Blackberry Case Study Publish at Calaméo or browse others. For my Marketing course, we were given a case study about Blackberry and the company Research in Motion. Based on the case study we had to determine the problem Blackberry currently … Continue reading

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Marketing Group Project: RIM

RIM project

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RIM Case Study

Research In Motion(RIM) has been an industry leader in mobile telecommunication smart phone devices since they introduced the first Blackberry in 1999. However, with recent technological updates, and new smart phone developments such as the iphone, RIM is facing the … Continue reading

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Marketing – Case Study #1

This is our first Marketing Cast Study it was mainly about Product, the first P of the 4 P’s marketing mix. It was about the company Research In Motion (RIM) and the Blackberry. In my group we had to find … Continue reading

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MKTG 1102 – RIM vs. Apple Case Study

For our first case study in my Marketing class we were assigned as a team to produce and present a full case study on Research in Motion’s Blackberry. This case study was mainly focused on the potential and future of … Continue reading

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RIM Case Study

The first case study we tackled in our Marketing class was about RIM’s Blackberry Storm. With Apple’s iPhone being its main competitor, RIM had to devise a strategy to compete with the world’s biggest and most successful smartphone producer. Our … Continue reading

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Case Study 1

Here’s our team’s case study on RIM Vs APPLE based on the product strategy of the marketing mix. We did research on problem identification, key findings, target market, SWOT, alternate solution, solution and implementation plan. Case Study 1 

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Case Study

I am in the marketing program at BCIT, so Marketing class is extremely important. This is a case study that my group had to do. It is about Blackberry and how we could make it more profitable by using different … Continue reading

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RIM and the iPhone

The first case study we did for our Marketing Class involved doing a case study of how Research in Motion should position their new BlackBerry in response to the iPhone.  My part of the analysis was to perform a SWOT … Continue reading

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Marketing Case Study Presentation

RIM VS. APPLE CASE STUDY In this case study our group was presenting the difference on what phone is leading in brand dominance. We came up with an solution that Apple right now is focusing on consumer the age between 18-24. … Continue reading

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Blackberry Needs Help…

Team IronFist to the rescue! So, in our Marketing class, we were given a case study all about Blackberry. With such strong competition from companies like Apple (iPhone) and Nokia (too many SmartPhones to count!) Blackberry has been losing marketshare. … Continue reading

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Marketing Case Study

At the beginning of the school year our marketing class was assigned our first group case study. These case studies are a hands-on marketing assignment attempting to solve pressing issues for a large firm or company. Our first case study was … Continue reading

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Marketing – RIM and Blackberry Case

For Marketing, my group members and I did a case report on RIM and Blackberry. We had to assess their situation and how to help the company become more successful in the global smart phone market. You can view our … Continue reading

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Blackberry Case Study

For my Marketing class, our team analyzed RIM’s product, Blackberry, and evaluated its efficiency against Apple, and possible actions to increase its sales. We used SWOT analysis, marketing mix, and implementation plans. Blackberry Case Study

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Marketing Project

In our Marketing course we had to write a report comparing two companies: RIM, and Apple. We had to compare the Blackerry against the iPhone based on functionality, practicality, looks, and price. We also had to write a SWOT analysis … Continue reading

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RIM Marketing Case Study

For our Marketing class, we were asked to prepare a case study looking at Research in Motion’s BlackBerry Storm. We did so by creating a PowerPoint presentation that looked at the main marketing problem, assumptions, key facts, SWOt analysis, possible … Continue reading

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Recent Events

I recently attended a Roger’s Training Session for the job I presently am at. This training was meant to increase our confidence in sales. The training provided us with a much more detailed perspective of what Rogers has to offer … Continue reading

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Blackberry Powerpoint: Marketing 1102

In our marketing 1102 class, we were required to analyze Blackberry’s current position in the market with their new “Blackberry Storm”.  After determining the main problem, we then went into their SWOT analysis, current target market, alternatives to solve the … Continue reading

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