Tag Archives: case-study

Final Marketing Case

For our Final Marketing 1102 case we had to develop a marketing plan for Dockside Green in VictoriaDownload:: Networth – PROMOTION Dockside Case 4‘;

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Marketing Presentation

For marketing my group had to do a oral presentaion on a fictional textile company, Zeus Textiles. Download the Powerpoint Presentation here.’;

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Promoting BCIT School of Business, Marketing Case-Study 4

Marketing Case Study 4 – Term 1 at BCIT in the Operations Management Program. In this case-study we had to come up with various ways to promote the School of Business at BCIT to increase enrollment. It was an interesting … Continue reading

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Finally recieved my Google Wave invite!

Finally! I got my Google Wave invite. I was tinkering with Google Wave for a bit and it is really cool! I think it should be an essential tool for business students to use – I wish we had this … Continue reading

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Moosehead Beer Case Study

<click on the image to download> In Marketing 1102, we were asked to do a case study on a Moosehead Beer. Idea was to design a distribution strategy for Moosehead Beer in Quebec. We were to come up with marketing strategy … Continue reading

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Moosehead Brewery Case Study

Here is the third case study we did for our marketing class. We had to analyze a New Brunswick based brewery company and how they can penetrate the Quebec market. This case study was designed for us to study how … Continue reading

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BCITMA

I am part of the BCITMA Marketing Association at BCIT.  This group is amazing as it gets us networking and opportunities to work voluntarily in the industry.  I help out anyway i can with putting on events.  We are currently … Continue reading

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Marketing Case Study-BlackBerry

In my first year marketing class, my team was assigned a case study based on RIM’s BlackBerry. Our focus centered on how to combat the rising competition that BlackBerry faces as an innovative smart-phone. Through extensive research, my team contemplated … Continue reading

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Research In Motion (RIM) & Canty International Case Studies

For my Marketing class we are required to do four projects over the course of the term which require much research and in-depth analysis. Each of the projects focus on one of the four P’s  of the marketing mix. Here … Continue reading

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Case Study

For this project we were required to do a case study as a group ,please enjoy!   Case Study #1

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Canty International Case Study

<click on the image to download> In Marketing 1102, we were asked to do a case study on a fictional wall coverings manufacturer called Canty International. Idea was to design a pricing strategy for a new product which they created specifically … Continue reading

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Blackberry Case Study

Blackberry Case Study Publish at Calaméo or browse others. For my Marketing course, we were given a case study about Blackberry and the company Research in Motion. Based on the case study we had to determine the problem Blackberry currently … Continue reading

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Marketing 1102- Rim vs Apple Case Study

Rim vs Apple Case Study   This was my teammates and I very first case study we professionally put together for our Marketing class.

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Canty International Case Study

                Determining the right price for a new product can help to either make or break the product once it enters the marketplace. Ironcorp. was given a fictitious scenario and challenged with the … Continue reading

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RIM Case Study

Research In Motion(RIM) has been an industry leader in mobile telecommunication smart phone devices since they introduced the first Blackberry in 1999. However, with recent technological updates, and new smart phone developments such as the iphone, RIM is facing the … Continue reading

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Marketing Case Study

My team did a Case Study (file located here) on Blackberry: The Dueling Marketing Strategies of RIM versus Apple, which included a SWOT analysis, target market, alternatives, recommendations, solutions, and a implementation plan.

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Maketing: case study #2

Here is a Case Study that I worked on with my group

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MKTG 1102 – Canty International Case Study

For my second case study in my Marketing class we were assigned to research the potential pricing strategies for Canty International, a wall covering company. The three alternatives that we researched were focused on Canty’s new product Decoline. Decoline is … Continue reading

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MKTG 1102 – RIM vs. Apple Case Study

For our first case study in my Marketing class we were assigned as a team to produce and present a full case study on Research in Motion’s Blackberry. This case study was mainly focused on the potential and future of … Continue reading

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Canty International: Marketing Case Study

In marketing class, we were assigned a case study group project. We analyzed a wall-covering company, Canty International. The case study was a great way to explore different marketing techniques and develop a marketing plan that was practical and useful. … Continue reading

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Case Study 2

Here’s our second case study based on Canty’s International Wall covering pricing strategy introducing their new product.  We did a presentation on this case study on the powerpoint

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Case Study 1

Here’s our team’s case study on RIM Vs APPLE based on the product strategy of the marketing mix. We did research on problem identification, key findings, target market, SWOT, alternate solution, solution and implementation plan. Case Study 1 

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Case Study

I am in the marketing program at BCIT, so Marketing class is extremely important. This is a case study that my group had to do. It is about Blackberry and how we could make it more profitable by using different … Continue reading

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Marketing Case Study Practice

This is a screen shot of the first slide for a Marketing Case Study presentation that illustrates the marketing place problem of a company. It was only a practice presentation to prepare us for the real Case Studies.

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Marketing Case Study 2

Marketing Case Study 2 As part of the Marketing program at BCIT every second week we are given case studies with various promotion, product, place, or price issues and our task is to develop a strategic marketing plan to improve … Continue reading

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