Tag Archives: MKTG 1102

Case Study 2

Posted on November 10, 2009 by juliawu

Here’s our second case study based on Canty’s International Wall covering pricing strategy introducing their new product.  We did a presentation on this case study on the powerpoint

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Case Study 1

Posted on November 10, 2009 by juliawu

Here’s our team’s case study on RIM Vs APPLE based on the product strategy of the marketing mix. We did research on problem identification, key findings, target market, SWOT, alternate solution, solution and implementation plan. Case Study 1 

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Marketing Mini Projects

Posted on November 4, 2009 by katieruddell

In our Marketing class, we are required to hand in a one-page write up on assigned topics bi-weekly. I thoroughly enjoy these mini-projects as they give us the opportunity to use our recently aquired knowledge. Below are a few examples: … Continue reading →

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Marketing – Case Study on RIM

Posted on October 25, 2009 by shannonmoore

For my Marketing 1102 course, my team had to prepare a case study for Research in Motion (the producers of BlackBerry).  This was our first of four case study projects for our Marketing course. We had to do a SWOT … Continue reading →

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