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Tag Archives: RIM
Marketing Case Study-BlackBerry
In my first year marketing class, my team was assigned a case study based on RIM’s BlackBerry. Our focus centered on how to combat the rising competition that BlackBerry faces as an innovative smart-phone. Through extensive research, my team contemplated … Continue reading
Research In Motion (RIM) & Canty International Case Studies
For my Marketing class we are required to do four projects over the course of the term which require much research and in-depth analysis. Each of the projects focus on one of the four P’s of the marketing mix. Here … Continue reading
RIM Vs Apple
For our marketing class, we had to do a case discussing Research in Motion’s plan to move into the consumer market ahead of Apple’s iphone and new itouch. Overall I learned alot about the smart phone market and how much … Continue reading
R.I.M. Case Study.
The blackberry. An essential tool for many business executives worldwide. Our job, as Team SCYFAH, was to determine a strategy for R.I.M. to expand their sales and keep up with an ever expanding smartphone market.
Tagged Blackberry, powerpoint, RIM, smartphone
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Marketing Group Project: RIM
RIM project
RIM Case Study
Research In Motion(RIM) has been an industry leader in mobile telecommunication smart phone devices since they introduced the first Blackberry in 1999. However, with recent technological updates, and new smart phone developments such as the iphone, RIM is facing the … Continue reading
Marketing – Case Study #1
This is our first Marketing Cast Study it was mainly about Product, the first P of the 4 P’s marketing mix. It was about the company Research In Motion (RIM) and the Blackberry. In my group we had to find … Continue reading
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Tagged Blackberry, Case, In, Marketing, Motion, Product, research, RIM, study
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RIM Case Study
The first case study we tackled in our Marketing class was about RIM’s Blackberry Storm. With Apple’s iPhone being its main competitor, RIM had to devise a strategy to compete with the world’s biggest and most successful smartphone producer. Our … Continue reading
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Tagged Apple, Blackberry, competition, iPhone, Marketing, north america, RIM, smartphones
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Marketing presentation: Apple Vs. RIM
In marketing class, My team and I presented a marketing case study about how RIM (Blackberry’s Research in Motion) can overcome objectives and beat its competitor – mainly Apple. This included extensive research of both competitors and some very unique … Continue reading
Case Study 1
Here’s our team’s case study on RIM Vs APPLE based on the product strategy of the marketing mix. We did research on problem identification, key findings, target market, SWOT, alternate solution, solution and implementation plan. Case Study 1
Posted in case-study
Tagged Apple, Blackberry, case-study, Marketing Management, MKTG 1102, RIM
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RIM and the iPhone
The first case study we did for our Marketing Class involved doing a case study of how Research in Motion should position their new BlackBerry in response to the iPhone. My part of the analysis was to perform a SWOT … Continue reading
Marketing Case Study
At the beginning of the school year our marketing class was assigned our first group case study. These case studies are a hands-on marketing assignment attempting to solve pressing issues for a large firm or company. Our first case study was … Continue reading
Marketing – RIM and Blackberry Case
For Marketing, my group members and I did a case report on RIM and Blackberry. We had to assess their situation and how to help the company become more successful in the global smart phone market. You can view our … Continue reading
Marketing Project
In our Marketing course we had to write a report comparing two companies: RIM, and Apple. We had to compare the Blackerry against the iPhone based on functionality, practicality, looks, and price. We also had to write a SWOT analysis … Continue reading
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Tagged Apple, Blackberry, iPhone, Marketing, RIM, SWOT, Team Zebra
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Marketing Case Study : RIM vs Apple
In Marketing class, my group and I did our first actual case study. It was all about RIM’s Blackberrys’ and Apple’s iPhone. I learned a lot about the mobile phone industry from this case study, and we did a good … Continue reading
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Tagged Apple, BCIT, business, case-study, Marketing, Presentation, research, RIM
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Case Study 1
One of our projects in MKTG 1102 was to write up a case study regarding Apple vs. RIM and RIM’s marketing strategy. We were to identify aspects such as the target market, problem, and alternative solutions. To read the full … Continue reading
RIM (Blackberry) Project
RIM (Blackberry) Project is my first report in the marketing course. In order to successfully accomplish the project, we spent much time in collecting, selecting and analyzing the materials. Through several times group meeting, we finally accomplished the project and got the … Continue reading
MKTG 1102 – RIM vs. Apple Case Study
This is the first case study we did for our markting course MKTG 1100. In this case, we analyzed the market competition for Blackberry. And We tried to find an appropriate marketing strategy for RIM to donate more Smartphone market. Marketing Case1 – … Continue reading
Marketing Case Study: BlackBerry’s Rise in Brand Power
Blackberry Case Study FINAL In this case study, we had to Promote Blackberry to a wider range of consumers. So our problem was RIM not currently haveing any product strategies in place to keep a consistent hold upon the Smartphone … Continue reading
Blackberry Vs. Iphone
In Marketing we looked in to a popular case about Apple taking market share away from the Blackberry. We came up in an innovative solution to expand the breadth of RIM and create a new product that will dominate the … Continue reading
Marketing Case Study: RIM vs. Apple
Here is my team’s Case Study for RIM from our Marketing class. We did pretty well on it and we are all happy with the outcome. There are certain ways to layout a proper case study and here are some … Continue reading
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Tagged Apple, Blackberry, case-study, iPhone, layout, Marketing, RIM
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1st MKGT Case Study – Apple V.S. RIM
RIM-vs.-Apple-Case-Study1 This is our team’s 1st Case Study for Marketing class. We researched Apple’s market and RIM (Black Berry)’s market, then we made suggestions for RIM how to expend their market.
Marketing – Case Study on RIM
For my Marketing 1102 course, my team had to prepare a case study for Research in Motion (the producers of BlackBerry). This was our first of four case study projects for our Marketing course. We had to do a SWOT … Continue reading
Posted in Marketing 1102 Assignments
Tagged Blackberry, case-study, MKTG 1102, RIM, Team Projects
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