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Tag Archives: SWOT
For our first year marketing class, we are divided into teams of 6 and expected to go through the “forming, norming, storming, performing” stages of group dynamics. This is most likely to happen during the many hours spent on the … Continue reading
My team did a Case Study (file located here) on Blackberry: The Dueling Marketing Strategies of RIM versus Apple, which included a SWOT analysis, target market, alternatives, recommendations, solutions, and a implementation plan.
In our Marketing course we had to write a report comparing two companies: RIM, and Apple. We had to compare the Blackerry against the iPhone based on functionality, practicality, looks, and price. We also had to write a SWOT analysis … Continue reading
For our Marketing course, we did a full case study of a made up company called Canty International (CI) that produces drywall. They just came up with a brand new line of drywall panels called Decoline. The purpose of the … Continue reading
RIM vs. Apple Case Study RIM vs. Apple Case Study This is a Team project that I participated in at BCIT. It is a case study in our marketing course. We looked at RIM’s (Blackberry) market share and Apple’s (Iphone) … Continue reading