Tag Archives: SWOT

UPDATE – New Project and Reformatted project Section

I reformatted the Marketing Case Studies and Leader’s Forum sections of School Projects. This was done to ease readability and accessibility by adding headings. Outcomes of each project are now easier to locate. A new section was also created to … Continue reading

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Marketing Team Case Study #2

For our first year marketing class, we are divided into teams of 6 and expected to go through the “forming, norming, storming, performing” stages of group dynamics. This is most likely to happen during the many hours spent on the … Continue reading

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Marketing Case Study

My team did a Case Study (file located here) on Blackberry: The Dueling Marketing Strategies of RIM versus Apple, which included a SWOT analysis, target market, alternatives, recommendations, solutions, and a implementation plan.

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Marketing Project

In our Marketing course we had to write a report comparing two companies: RIM, and Apple. We had to compare the Blackerry against the iPhone based on functionality, practicality, looks, and price. We also had to write a SWOT analysis … Continue reading

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Marketing Case Study – Canty International

For our Marketing course, we did a full case study of a made up company called Canty International (CI) that produces drywall. They just came up with a brand new line of drywall panels called Decoline. The purpose of the … Continue reading

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RIM VS APPLE Case-Study

RIM vs. Apple Case Study RIM vs. Apple Case Study This is a Team project that I participated in at BCIT. It is a case study in our marketing course. We looked at RIM’s (Blackberry) market share and Apple’s (Iphone) … Continue reading

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Blackberry Marketing Plan

In Marketing, as a team we created a Marketing Plan for a well-known company. My team chose Blackberry and I am very proud of the final product. Our marketing report included a situational analysis, a marketing objective, a SWOT matrix, … Continue reading

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