Welcome to my e-portfolio! I will be showcasing examples of my work and writing about events that I have attended. I am currently a student at Capilano University and I will graduate in Spring 2011 with an Advanced Diploma in Marketing and a Degree in Business Administration. I excel in leading teams, event management, and I have outstanding communication skills. I am adventurous and love being outdoors dirt biking and skiing. If you wish to contact me, please click on my Contact page and fill in the form there.
In Spring 2010, with a team of two of my peers, I pitched Capilano University School of Business board members on behalf of Tyson Media. The pitch was to assess the current needs of the Business Department and outline the benefits of working with Tyson Media. The meeting educated the board members on the power of social media and viral videos while explaining how Capilano University’s Business Department can utilize this medium to increase enrollment.
This project was for BMKT 369, E-commerce & Marketing course at Capilano University. A team of 4 Marketing students and I put together an internet marketing proposal for Brazza Gelato & Coffee. The proposal was based on internet marketing strategies, search engine optimization, online visibility, e-commerce, and web design. We successfully pitched our plan to the owner of Brazza on April, 16, 2010. We received outstanding reviews from the owner of Brazza and our professor, Ivan Surjanovic.
I enjoy going to my weekly spin class at Fitness World. It keeps me in great cardiovascular shape and the instructor is a fantastic motivator. The classes are intense but I recommend that everyone try it at least once because you may enjoy it.
I also love going to yoga classes. Throughout the years I have tried many different types and styles and Bikram hot yoga is my favorite. The heat increases your flexibility and throughout the class you sweat which aids in the release of toxins. Yoga is a great healer for your mind, body, and spirit.
I graduated from Foothills College of Massage Therapy in August 2004 with a 1,000 hr Massage Therapy Diploma. I was a licensed and registered Massage Therapist and a member of AMTWP during 2004 and 2005. Due to a wrist injury I am no longer able to massage full-time. This has led me to pursue an education in Business Administration.
I was involved in planning an event for an event marketing course I took during fall 2008 semester at Capilano University. The event was called Clothes, Cans, or Cash and the event was held on Thursday, November 27, 2008 at Capilano University. Our event team collected clothing for the Salvation Army, food for the Greater Vancouver Food Bank, and the money that was donated was split between both foundations. The event was very successful and everyone who participated had a great time. It was an amazing experience and I look forward to being involved in many more charity events in the future.
I attended this event Thursday October 29, 2009.
Topic: Whose Design Is it Anyways? Priming Designer and Shifting Preferences
Speaker: Judy Zaichkowsky, Professor of Marketing in the Faculty of Business Administration at Simon Fraser University
The event was a luncheon at Century House Restaurant & Bar, 432 Richards Street – Downtown Vancouver. The attendees were fellow business students from Capilano University and Simon Fraser University, and business professionals in various marketing professions.
A series of studies is presented which investigates preference among similar but different designs within a product category. The variables of price, brand name, and “priming designer” are shown to shift preferences. Without brand names, consumers prefer a well designed object. When supplied with information about brand names and designer they may shift their preferences to designs they believe are “designer” brands, even when the actual design is not.
The main point of her study is that the brain acts differently when looking at pleasing items compared to unpleasing items. This means people have a physical effect to generally pleasing items. Dr. Judy Zaichkowsky stated, “Your brain is affected by the beautiful things around you.”
Some of the questions she asked and answered;
- Can a good design override a good brand name?
- Can a good design decrease price sensitivity?
In her study she set up a mall intercept with 3 different rice paper lamps; an Ikea lamp $20, a Chinese lamp $10, and a Noguchi lamp $185.
The study consisted of showcasing the lamps:
- With no brand identity
- Labeled by brand identity
- No brand identity, with prices added
The results showed that the designer brand lamp, Noguchi, was the top chosen lamp in every situation. The design appeal of the designer lamp was more appealing to the majority of the people asked. The Ikea lamp was the least favored lamp in all 3 situations due to the abstract design. When the participants were asked what lamp they thought was created by the famous designer and the Ikea lamp was chosen. When the lamps were showcased with their brand names the Ikea lamp was looked on a little more favorably due to the name recognition, but still placed last in preference. This shows the importance of a good design.
Some of the other things discussed during the question period was giving high-priced items a brand story to give people justification for the price and the belief that some brands have lost their value due to the saturation of knock-offs in the market.
Overall I found this event a great learning experience and I will attend more BCAMA events in the future.
Toothpicks and Logos: Design in Everyday Life
by John Heskett
I posted a research article blog for a Marketing Research course I took at Capilano University. The article is about the impact of the economic downturn on restaurants in Vancouver, Dining Without a Silver-Spoon.